- Your numbers
- Your details
- Your report
Your quick snapshot
Here's what your numbers work out to. One more step to see how they compare.
Your results vs. industry benchmarks
Walk through your report on Zoom
We'll go through these numbers with you and show where your budget is most likely leaking.
- We open your report together and go metric by metric
- We point out where budget is most likely leaking
- 20 minutes, no obligation
Pick any open time. You'll get a Zoom link by email.
What you get, free
Built for US home service businesses. Pick your trade above: each one has its own benchmark where a source publishes it.
- Your numbers, checkedCost per lead, click-through rate, cost per click and click-to-lead rate, calculated for you.
- Side-by-side vs. benchmarksCompared with published Google Ads and Meta lead-ads medians, each one linked to its source.
- Zoom walkthroughWe go through your report with you on a 20-minute call. No obligation.
Good to know
Where do the benchmarks come from?
From published reports by LocaliQ and WordStream (by LocaliQ). These are medians across thousands of US ad campaigns. Each figure links to its source below, and we show a blank rather than guess when no source exists.
Is this for my area?
The data is US-wide. No reliable source publishes state- or city-level benchmarks, so treat these as a national yardstick. Your local market can run higher or lower.
What counts as a "lead"?
Whatever your ads platform records as a conversion: usually calls and form fills. The benchmark reports count it the same way. A lead is not the same as a booked job.